CROCS (via Major Brandhouse): Digital Campaigns, Ecommerce & Brand Activation
Overview:
Ongoing creative collaboration with Crocs’ in-house team through Major Brandhouse, partnering with creative directors and marketing stakeholders to develop production-ready assets supporting retail campaigns, product launches, packaging, and promotional initiatives.
Projects include a high-profile campaign for the DC x Crocs Harley Quinn + Joker shoe collab, team member holiday apparel, conference stickers, a summer influencer seeding kit lunchbox, and the 2025 Crocs x Journeys holiday influencer seeding box, featuring custom dielines, spot gloss, and soft-touch finishes. Additional work spans national and regional campaigns for Dick’s, Scheels, Tilly’s, Boathouse, and Dunham’s, including POS signage, regional coupons, toolkits, and more. Each deliverable balances Crocs’ bold brand identity with retail-ready specifications, production precision, and consistent execution across multiple customer touchpoints.

