CROCS (via Major Brandhouse): Seasonal Retail, PR, and Internal Campaign Design

Overview:

Ongoing creative collaboration with Crocs’ in-house team through Major Brandhouse, contributing art direction and design across retail, packaging, and promotional assets. Projects include high-profile campaigns for the DC x Crocs Harley Quinn + Joker shoe collab and Crocs x Journeys influencer seeding box, including custom dielines, spot gloss, and soft-touch finishes. Additional work spans national and regional campaigns for Dick’s, Scheels, Tilly’s, Boathouse, and Dunham’s, including POS signage, regional coupons, team holiday apparel, toolkits, and more. Each deliverable balances Crocs’ bold brand tone with retail-ready specs and production precision.

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Merch Designs

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Kara Hunter Photography