CROCS x Journeys (via Major Brandhouse): Holiday Influencer Seeding Box

Overview:

Custom 2025 holiday seeding box designed for a Crocs x Journeys collaboration (contracted through Major Brandhouse). Three initial design concepts were developed, with this direction selected and brought through to final production. Working from specs and direction provided by the Crocs team, I designed the exterior and interior box graphics, custom tissue paper, and seeding card for an influencer-facing holiday moment, focusing on an elevated, festive unboxing experience with finishes including soft-touch coating, spot gloss, and gold foil detailing.

Mood board direction provided by the client

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CROCS Work